The Women’s World Cup led to a rise in TV, digital, and in-person audiences
The FIBA Women’s Basketball World Cup 2022, which took place in Sydney, Australia, had the highest broadcast, attendance, digital, and social media numbers ever. This shows how popular and growing women’s basketball is around the world.
Five times more than in 2018, there were 1.1 billion impressions and 14 million interactions on international social media platforms. There were also half a billion video views, which were seven times higher than at the last World Cup.
The number of followers on the @FIBAWWC social media accounts quadrupled throughout 2022, and 1.5 million people visited the official FIBA Women’s Basketball 2022 World Cup website, nearly tripling the peak audience from the Tenerife 2018 tournament.
As a result of this meteoric rise in popularity, women’s basketball has set new standards for television broadcasting in major markets. With ESPN as the broadcast partner in both nations, the event was seen by half a million people in the host country and three times as many people in the United States despite the time zone difference. At the same time, the Chinese public was enthralled by their team’s courageous march to the final, and more than 750 million people worldwide watched the competition on TV (between CCTV-5 and Tencent).
More than 18 million Chinese watched the Final on CCTV-5, while another 23 million watched it on Tencent.
There were a record-breaking 145,000 spectators in the FIBA Women’s Basketball World Cup 2022.
“We are really pleased with the remarkable performance of the FIBA Women’s Basketball World Cup 2022,” FIBA Secretary General Andreas Zagklis remarked.
“The record audience, as well as unprecedented figures across broadcast, internet, and social media, demonstrated once again that there is a global thirst for the women’s game.” FIBA’s continuous investment will assure its commitment to taking the premier event of the international game to even greater heights, in line with our strategic goal, Women in Basketball.
“I’d like to thank the whole Local Organizing Committee in Sydney and the FIBA crew for their hard work, devotion, and first-rate execution of this world-class event.”
The United States won FIBA’s flagship women’s event for the fourth time in a row, while China finished second, collecting their first World Cup medal since 1994, an inspiring Australia finished third, and Canada finished fourth.
The 2022 FIBA Women’s Basketball World Cup
The 19th edition of FIBA’s most prestigious women’s event, the FIBA Women’s Basketball World Cup 2022, took place from September 22 to October 1 in Sydney, Australia.
The NSW Government is supporting the FIBA Women’s Basketball World Cup 2022 through its major events and tourist agency, Destination NSW, and the Office of Sport.
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